We've all heard jargon like URL, Domain Name and Hosting, but what does it all really mean and how do they relate to each other? But most importantly, what do I really need for a solid online presence?
Building a website is very much like building a house. You need three basic things.
Location. Every house needs an address; some way of identifying the exact spot at which you reside. On the web this is referred to as the Domain Name. But unlike a house address, where every other town has a Main Street, a domain name is not shared. It is singular and unique. And best of all, it is something that you can name yourself.
A road to your location. A home owner would find it very difficult to entertain guests if their house was on an island with no roads. The same is true for your website. You need to provide access to your location. On the web, this is referred to as Hosting.
A House. A domain name without a website is like a lot without a house; vacant, empty and not really worth taking the time to visit. And just like the many different rooms of your house, the pages of your website have a purpose and are filled with content relative to that purpose.
For the vast majority of website owners the email rule applies -- If you can send an email, you can update your own website.
It's true that in the past, a special education was necessary to edit and maintain a website. However with the advent of the Content Managment System or CMS, the need for any special training has been alleviated. An intuitive interface that probably looks and feels very much like your email, allows you to add and delete content as needed. And for those who are still a little intimidated, GT Web Concepts provides an Operators Manual, specifically written for your website, taking you step by step from log-in to 'publish'.